Title: Celebrating Global Exhibitions Day 2025 with Pixelhouse Group
Date: June 2025
Author: Jessica Short
To mark Global Exhibitions Day, we asked leaders across Pixelhouse Group to reflect on what makes exhibitions such a powerful, irreplaceable part of brand engagement in today’s evolving landscape. Here’s what they shared- from proudest moments and game-changing innovations to predictions for the future of face-to-face marketing.
Why Exhibitions Still Matter in a Digital-First World
“No other channel delivers quite like exhibitions. There’s no faster way to reach your market, generate qualified leads, and showcase your brand message. That is why exhibitions are, and will continue to be not only relevant, but a leading, and growing form of customer communication for leading brands.”
— Alastair Reece, Gravit8
“Exhibitions continue to hold their ground because they offer irreplaceable human connection. They build communities through shared experiences.”
— Lisa Tyson, Aztec
“When digital content and live engagement come together on the show floor, it creates memorable moments that spark real conversations and build lasting relationships.”
— Matt Reading, DBpixelhouse
Proudest Exhibition Moments
Whether it’s innovation, impact, or team effort- every brand had a story to tell.
“Qualcomm at MWC 2025 was one of the proudest moments of my career. We developed a curved, transparent Holographic LED Mesh- exclusive to DBpixelhouse. It was bold, beautiful, and totally new to the show floor. This was more than a project. It was a creative challenge, a team triumph, and a true example of what can happen when trust, ambition, and collaboration come together.”
— Matt Reading, DBpixelhouse
“The obvious answer would be every time we help a brand win “best booth” or “most innovative stand”. However, for me personally, my proudest moments are when our team brings new ideas to life- soldering, testing, building. Seeing that innovation come together on the show floor is incredibly rewarding.”
— Alastair Reece, Gravit8
“There’s nothing better than shaping something unique with a client and then seeing it in a physical space. And it’s never just one person- it’s the whole team’s achievement.”
— Lisa Tyson, Aztec
The Power of Collaboration
One thing that unites all three brands is the belief that collaboration makes the magic happen.
“When tech, creative, and production align from the start, you don’t just get a stand that looks great- you get one that works under pressure and delivers the message clearly.”
— Matt Reading, DBpixelhouse
“The integration of technology within a creative brief is crucial. Knowing when and where to use it can completely transform the audience experience.”
— Lisa Tyson, Aztec
“It’s about the creative, tactile experiences that come from real collaboration between a brand and delivery team. That’s where the magic happens.”
— Alastair Reece, Gravit8
Looking Ahead: What’s Next for Live Events?
“We’re entering a new creative era. The appetite for bold ideas is back. Boundaries are going to be challenged, pushed, and broken again this year – we are finally pushing into a new zone of creativity with digital, finally superseding ‘where the world was at’ in 2020. That’s why I am excited to see, and be a part of what is to come!”
— Alastair Reece, Gravit8
“What excites me is that the rulebook’s being rewritten. Clients are more open than ever to trying new things, blending physical presence with digital content, using technology in smarter, more creative ways, and really thinking about how to connect with their audience on a deeper level. There’s a shift happening- from just showing up at a show to showing up with purpose. Telling stories. Creating experiences. Making an impact that lasts.”
— Matt Reading, DBpixelhouse
“While many look to AI as the driving force, the real-world technology that encourages personalised experiences is a key trend to follow. Innovation in this area will redefine how brands engage with audiences through content delivery, making every interaction unique and meaningful.”
— Lisa Tyson, Aztec
One Innovation That Could Change Everything
“It’s never about one innovation, we could name 30 innovations likely to shape the next two years—but none of them alone is the answer. The real game-changer will be creative, tech-driven, tactile experiences that don’t exist yet—because they’re only born when teams like ours sit down with brands, listen to their message, and bring it to life. That’s where the magic happens.”
- Holographic LED Mesh (DBpixelhouse): Transparent, curved LED that redefines space and storytelling on the show floor.
- Transparent screens as booth architecture (Gravit8): Set designers free, evolve messaging, keep sightlines open.
- Personalisation-first tech (Aztec): Real-world tools that make content more targeted, memorable, and community-driven.
For more digital inspiration head to our YouTube page
Quickfire Q&A
Three words to describe the exhibition industry:
- Alive. Rapid. Booming. – Gravit8
- Creative. Fast-paced. Impactful. – DBpixelhouse
- Vibrant. Resilient. Evolving. – Aztec
One must-have for a successful stand:
- A true partnership. – DBpixelhouse
- A clear end goal. – Aztec
- Pixelhouse Group. Obviously 😉 – Gravit8
Early starts or late finishes?
- Early starts. There’s nothing like walking into the hall before it wakes up. – DBpixelhouse
- Late finishes are the worst. I’m a 6am person! – Aztec
- I’m not a morning person, but I’ll work late until it’s perfect. – Gravit8
Final Thoughts
From tech to creativity to flawless delivery, exhibitions are alive with potential- and that’s what drives everything we do at Pixelhouse Group.
Here’s to the people, the ideas, and the partnerships that bring it all to life.
