Data Collection & Analytics Dashboards
Unlock transformative insights with the Gravit8 virtual event marketing platform.
When it comes to running a business, data is everything.
In all its varying forms, data is an incredible asset that allows you to review and analyse your company’s performance, outline benchmarks and baselines and – most importantly – set overarching business goals.
The same goes for your events. The greater the amount and variety of data you can gather from your events – whether conferences, trade shows, exhibitions or something else entirely – the more impactful and profitable you can make your future events.
However, gathering data and insights at physical events is notoriously difficult; for example, gaining an understanding of the kinds of visitors you are welcoming to your event, or how long they stay for, are nearly impossible to track.
This is where Gravit8 distinguishes itself as a truly powerful digital marketing and sales funnel solution.
By implementing the Gravit8 platform, you’ll instantly gain a greater depth of understanding of your visitors and their behaviours than you would at a physical exhibition, such as:
- a full data profile of your visitors
- how long visitors look at stalls and stands, and whether or not they return
- how long your visitors spend at the overall experience
- the visitor journey: from when they arrive to where they go and when they leave
- which main stage shows they attend, if any, and whether they stay for the duration
- whether or not visitors participated in any Q&As or live chats
- which assets and content visitors downloaded, if any
Essentially, Gravit8 will act on your behalf as a living, breathing website of willing customers. All the above information – shared with consent by your visitors – becomes an electronic footprint of their interests, which you can subsequently analyse and implement for your business’ commercial gain.
Whether that’s nurturing visitors as leads with further marketing, transferring them to a sales funnel, or even integrating your platform with external CRMs, the potential for you to grow your business is truly uncapped with the Gravit8 virtual event marketing platform solution.
Explore it all in Gravit8’s Dashboards
As part of the Gravit8 virtual event marketing platform, you’ll be able to access all the above insights and more as it happens in our live, cloud-based dashboard and visual reporting solution.
These insights can be downloaded and printed, exported into your CRM, or used by any other means you require as the ultimate evidence of your event’s success when it comes to presenting it to key parties and stakeholders.
What's more, the dashboard even allows you to manage any live chat functions you have in play during the event – for example, by reviewing visitor questions and matching them to the salesperson with the right expertise, or tweaking staffing volumes for specific areas based on demand.
You can also use the dashboard to swap out graphics and content on the fly – far easier and more cost-effective than needing to arrange an urgent re-print of physical materials!
Additionally, our platform is fully GDPR compliant, capturing visitor’s contact details to provide you and your sales team with a comprehensive list of hot leads to contact following the event.
Further Benefits for Pharma Organisations
With any medical whitepapers shown or featured at a pharmaceutical event or conference, organisers have a limited number of copies available to print or show/view as part of their licence agreement. These can very quickly/easily become non-compliant, especially if seen by visitors from certain countries or of particular job specifications.
With Gravit8’s virtual event marketing platform dashboard, this is quick and easy to control; for example, by removing the button to download an asset for certain visitors, or once that whitepaper has reached its “print” limit.
Plus, you can even make your content more targeted or specific, depending on who is viewing it – and all at just the click of a button!
Additionally, Gravit8 has an embedded certification/session recording functionality, giving medical attendees at your pharma event something to take away with them and implement within their profession.
Want to see Gravit8’s dashboard and data collection in action?
Get in touch with our team today for a jam-packed demonstration of the Gravit8 event marketing platform solution, where we’ll explore all the intricacies of our transformative dashboard and data collection tools – plus much, much more!
Spectrum 800, Ashchurch
Business Centre, Alexandra Way,
Tewkesbury, Gloucestershire
GL20 8TD
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