THE ULTIMATE HYBRID EXPERIENCE: COMBINING IN-PERSON AND VIRTUAL EVENTS

The future of events is here, and it’s all about delivering the ultimate delegate experience so that they can consume your content however, wherever, and whenever they like. According to research, 87% of delegates now expect event content (exhibitions, trade shows, congress, conferences and the like) to be readily available in a virtual format, even if they plan to attend in person. What’s more, having a virtual offering is already boosting overall delegate numbers by as much as 500%, with 45% of event delegates only attending because an event is available virtually. Yet more traditional delegates still value face-to-face, with delegate studies highlighting that a virtual version of your event increases overall delegate numbers, without impacting the number of people that turn up in-person. That sounds ideal, doesn’t it, particularly when adding a virtual format to your event can cost as little as 5% of the event total!

For those that want to dip their toe in the virtual world, our ready-to-go Virtual Event Platform is fully configurable and comes with a library of virtual environments so that you can get started building your exclusive virtual event straight away. If you’d prefer something more bespoke, Gravit8 has a crack-shot team of experts just waiting to build your perfect event. Don’t believe us? So far we’ve built a 3D virtual NASCAR circuit, the ultimate pharmaceutical conference and so much more. Just ask.

Starting with your in-person event, we’ll support you with how you can drive maximum engagement from your delegates while they’re onsite. From there we’ll consider all the ways we can enhance their experience – like evergreen content passes for example – supporting you to maximise your revenue and delegate feedback. All of this activity will be underpinned by our delegate metrics, giving you never-before-seen insights into your delegates and their experience.

Next up, it’s how to go virtual. For some brands, that means creating a perfect replica of your in-person event in the virtual world, but for most it means pushing the boundaries to wow audiences with never-before-experienced 3D worlds. The only limit is our combined imaginations, and together with our clients we’ve been pouring more and more innovation into our digital solutions, providing new revenue opportunities, new formats and new angles that excite. It’s giving us exemplary delegate and brand feedback, and we absolutely love it!