Case Study: Spin The Wheel with Bridgestone
In this case study, we explore the development of a touch application Gravit8 designed for Bridgestone to use at the Commercials Vehicles Show 2023.
The application’s primary goal is to engage users through a “spin the wheel to reveal a prize” concept. The user journey involves using a touch screen to spin a Bridgestone wheel and win various branded prizes. The application incorporates sound effects, music, and animations to enhance the user experience.
The touch application allowed users to interact with the screen, initiating the spinning of a wheel to reveal a prize. The initial screen displayed a looping video showcasing the available prizes. When users interacted with the screen, a static wheel appeared. By tapping the screen, the spin functionality was activated, causing the wheel to start spinning.
Gradually, the wheel slowed down and eventually landed on a randomly selected prize. Once the wheel stopped, the winning prize animated onto the screen, creating an exciting visual experience.
The touch application successfully achieved the client’s objectives by providing an interactive and visually appealing experience for users. Through the “spin the wheel to reveal a prize” concept, users were engaged and had the opportunity to win various prizes, including gift cards, merchandise, tyres, and webfleet kits. The application’s design adhered to the client’s brand guidelines, and the probability of winning each prize was customisable.
By incorporating sound effects, music, and animations, the touch application created an immersive experience for users, attracting more footfall to the Bridgestone brand.