The Solution: Gravit8’s Object Table
Gravit8 developed an ‘object table’ for Bright Network’s exhibition stand. This interactive stand table combines ‘objects’ that interact with a digital table screen, presenting the right information to the right delegate. Digital assets were connected to the objects through our innovative software, presenting a student delegate with different information to an employer for example.
With this solution, delegates were able to handle the object and, by placing it anywhere on the table, trigger the display of relevant information. This information included success story videos of previous graduates who used Bright Network, PDFs about career paths, and images of previous events. The objects also contained infographics, QR codes, and forms, which allowed for 162 Bright Network competition entries, encouraging 224 requests for further information, and resulting in 608 videos watched!
Additionally, the table can be rented for future occasions, ensuring a long-term return on investment.
Data Capture for Insights
Gravit8 was able to yield valuable insights such as the number of times objects were placed, asset views, which assets were most popular or prompted the longest dwell time, and the amount of requests for further information. This data helped identify the most popular and engaging resources at their event, allowing Bright Network to understand their audience even better.
Collaboration and User-friendly Interface
Using information supplied by Bright Network, we created a seamless user interface that was attractive and easy to navigate. This collaborative effort ensured that the displayed information was easily accessible and communicated exactly what the client needed it to.
Gravit8’s ‘object table’ provided a dynamic and engaging solution for Bright Network’s exhibition stand, facilitating delegate interaction with key resources. By combining innovative hardware and user-friendly interface design, the table effectively conveyed Bright Network’s brand identity, values, and opportunities to potential candidates.
Furthermore, the data capture capabilities offered insights into delegate interests and engagement, ensuring a successful and engaging presence at the Bright Network Festival.