Driving Innovation: Innovate UK KTN’s Impact at London Tech Week
Solution for Day 1:
When the app was launched on the first day, a holding video played, accompanied by a call to action prompting users to touch the screen to explore further.
Upon touching the screen, three buttons appeared, custom designed by Gravit8 to align with the client’s brand guidelines.
Button 1 opened two options related to funding:
Button 2 directed users to a website where they could review a report. The website was an existing one provided by Innovate UK. Button 3 allowed users to request more information, which linked to an existing website containing a data form for collecting user information. Both websites opened in pop-ups within the app and required an on-screen keyboard when text fields were focused.
Additionally, the app included basic usage analytics. By locally saving the count of clicks and duration for each subject within the app, Gravit8 provided Innovate UK KTN with valuable insights into visitor behavior and preferences.
Solution for Day 2 & 3:
On the second and third days of the show, the app was tweaked. Similar to the first day, a holding video with a call to action was displayed on launching the app. Upon touching the screen, three buttons appeared, featuring custom designs by Gravit8.
Gravit8 successfully developed a user-friendly, touch-controlled application for Innovate UK KTN to enhance the browsing experience during London Tech Week. The app allowed attendees to seamlessly explore multiple websites within a single platform. By providing relevant information, funding opportunities, business advisory services, reports, and data collection forms, the app facilitated engagement and interaction.
In addition, bespoke basic usage analytics within the app enabled Innovate UK KTN to measure interest levels through click counts and duration data. With a lead time of just 9 working days, Gravit8 delivered a comprehensive app that met the client’s requirements and contributed to a successful event.