Success comes in pairs: OPEX Group

Challenge

Offshore Europe 2019 was the ideal setting for OPEX Group to create the best opportunity possible to boost visitor engagement on its stand. Working directly with the oil and gas data specialist, Gravit8 was given a brief to create an innovative way of presenting OPEX’s services, with the right balance of education and intuitive fun for the user. The brief from OPEX was clear and straight to the point: ‘We need something to attract people to our space, keep them there for longer, enhance the user’s understanding of what we do and be a fun experience which users will remember long after the event.’

 

Solution

The team at Gravit8 had several invaluable brainstorming sessions with OPEX’s marketing team, out of which came the concept based around a touchscreen pair and match game which was fully compliant with OPEX’s brand guidelines. Users were had to match as many pairs related to their services as they could within 60 seconds. Players were encouraged to submit their contact details to feature on the game’s leader board. In no time, players were hooked and returned numerous times as they attempted to improve their score.

 

Result

This was the first time on its exhibition stand that OPEX had embraced an interactive digital experience. The impact on footfall during the event resulted in a huge thumbs up from OPEX. The game generated valuable leads for the company to follow up on post-event. What’s more, the experience was so well received by both the OPEX Group and its customers that it called for a version of the game to be permanently installed at its Aberdeen Digital Collaboration Centre.

 

The interactive pairs game attracted new people to our stand and helped to communicate the breadth of our services in a fun and memorable way. The project was expertly handled from start to finish and the team at Gravit8 did a great job of understanding our brand and bringing it to life.”

 

Jill Tough, VP Marketing & Communications, OPEX Group