“Bringing the global financial community together”
This year Sibos returns to Toronto, with the Metro Toronto Convention Centre set to host thousands of participants from 18 – 21 September 2023!
Exhibiting at a trade show like SIBOS2023 can be a great way to increase your brand exposure and generate leads for your business. However, with so many exhibitors vying for attention, it’s important to make sure your booth stands out. One effective way to do this is by incorporating interactive elements into your exhibition stand. In this blog post, we’ll discuss the importance of exhibition stand interactives to drive footfall at SIBOS2023.
Firstly, exhibition stand interactives are an effective way to grab the attention of attendees. When walking through the exhibition hall, attendees are bombarded with hundreds of booths all competing for their attention. By incorporating Gravit8’s cutting-edge interactive elements into your stand, you’re able to create an engaging and immersive experience that will capture their attention and draw them towards your booth.
Check out our Tablet Wall we completed for R3 in collaboration with GLS Design at SIBOS2019!
Gravit8s exhibition stand interactives can help to communicate your brand’s message and value proposition in a more engaging and memorable way. Rather than simply handing out brochures or talking to attendees, interactive elements such as Object Tables showcase your product or service in action, helping attendees to better understand the benefits of working with your company in an intuitive way.
For example, if you’re a fintech company, you could create a demo of your software that attendees can interact with to see how it works in real-time. This not only shows off your product but also allows attendees to have a hands-on experience, making it more likely that they’ll remember your brand and want to learn more.
Or, why not look far outside the box like our clients SWIFT did at SIBOS2016. We created a bespoke “cow stacking game” in the aim to break up the intensity of the show with a bit of fun using gamification. To add to the fun, SWIFT donated the total combined score number at the end of the show to charity, totaling over 40k!
Interactive elements help to facilitate conversations with attendees. When attendees stop at your booth to interact with an exhibit, it provides a natural opening for you to start a conversation with them. This can lead to more meaningful and productive interactions, where you can learn about their specific needs and tailor your pitch accordingly. Our Tablet walls are the perfect attraction piece, they communicate your brand message in a big way whilst driving footfall to your stand.
Incorporating interactive elements into your exhibition stand can help to create a buzz around your brand. Attendees are more likely to share photos and videos of your interactive elements on social media, which can help draw even more attendees to your booth.
In conclusion, adding Gravit8’s exhibition stand interactives into your booth at SIBOS2023 is a great way to drive footfall and make your brand stand out from the crowd. By creating an engaging and immersive experience for attendees, you’ll not only attract more people to your booth but also have more meaningful conversations with them.
So if you’re planning on exhibiting at SIBOS2023, head to our Inspiration Grid today, or get in touch with our friendly team who can help you consider how to incorporate interactive elements onto your exhibition stand.